3 Steps for Sellers

1.  Product: You will need to start looking at your home as a "house on the market".  It becomes a product, and like any other product it is competing with others and the sale is controlled by the law of supply and demand.  We need to present it at its best so buyers will drive by or see it online and want to see inside.  Once inside, they have to imagine themselves living there and where their things will go.  They need to see that the house was taken care of and that it is their best choice from among all the others in the same price range.  

2.  Price:  Setting the price you ask for your house when it enters the market is the most important part of selling your home.  This is when you are likely to attract the most attention from buyers and agents.  If the price is too high, it means a lengthy marketing time which will cost you time, money, and missed opportunity.  By the time you've reduced to a price that attracts attention, the number of days on the market may lead buyers to start wondering if the house hasn't sold because something is wrong with it.  You also want to maximize the return you get on your investment.  You may have a mortgage to pay off or need  a certain amount to put toward your next move.  But remember, buyers aren't concerned with what you need to get for your house, the sentimental value you have attached to your house, or what you have paid to improve and mainain your house.  They are looking for the house that has the most of what they are looking for in the price range they are willing to pay.  I will give you information on the homes that you are competing with for buyers, homes that have sold that are similar to yours, and homes that sat on the market and expired so you can make an informed decision regarding price. 

3.   Promotion:   I will market your home to buyers and agents locally and worldwide on the internet.  This marketing includes: the MLS, submission to this website which includes a virtual tour, our company website , and multiple sites that attract buyers and agents with databases of house listings, as well as newspapers ads and the monthly Real Estate Guide.  I will promote your house with yard signs and an open house.  Promotion is where it really pays to work with a company that is established and has a proven record of success and an agent who is willing spend the time necessary to help you sell your home.

Next:  6 Steps to Closing